Content that makes proptech buyers choose you.
Proptech content that practically does the selling for you.
CONTENT THAT CONVERTS ✦ STRATEGY THAT COMPOUNDS ✦ 8 YEARS IN THE INDUSTRY ✦ 30+ BRANDS ✦
CONTENT THAT CONVERTS ✦ STRATEGY THAT COMPOUNDS ✦ 8 YEARS IN THE INDUSTRY ✦ 30+ BRANDS ✦
Content is either doing something or it isn't.
After 12 years in marketing and 8 years in the proptech industry, I’ve worked with content from every angle. From my early career in social media and graphic design, to my current focus on premium strategy and copywriting, I know what makes content worth paying attention to.
The results speak for themselves: 100%+ organic traffic growth, 20K+ monthly visitors, and content that earns citations in ChatGPT, Google AI Overviews, and Gemini.
I've written for audiences managing $300B+ in assets, developed content alongside DLA Piper attorneys, and worked with clients trusted by 65% of the NMHC Top 50. From long-form research reports to LinkedIn campaigns to sales enablement assets, everything I write is built to do something, not just post for sake of it.
Work with Me
ongoing partnershipContent Strategy & Execution
You don’t need just another freelancer. You need a content partner who will own the strategy, calendar, and output. Establish your voice in the market without the overhead of a full-time hire.
project-basedCase Studies, Copy & More
Hand off the whitepaper you’ve put off forever. Get an outside perspective on your posts. Repurpose your best client calls into a case study your sales team wants to share.
“Amelia brings a strong grasp of the real estate industry and can translate complex subjects into compelling content.”
“Amelia has consistently proven to be a dependable and insightful partner. She brings a strong grasp of the real estate industry and has a clear ability to translate complex subject matter into compelling, easy-to-understand content.
Amelia has taken on a broad range of writing projects and reliably delivered thoughtful, high-quality work on schedule. She’s collaborative, open to feedback, and flexible across various content formats and objectives. I would strongly recommend her to any team seeking a skilled and knowledgeable real estate writer.”
— Danielle Kelly VanHest, Former Senior Content and Communications Lead, Agora
“If our team had the budget and headcount, we would’ve hired Amelia full-time already.”
"She quickly learned the brand voice and how our products work. She's written both information-dense pieces and fun tongue-in-cheek content and has demonstrated an innate ability to write with the right tone for each assignment.
She has never missed a deadline or needed any major revisions. Any company would be lucky to have Amelia on their side — if our team had the budget and headcount, we would've instantly hired her full-time already."
— Michael Lee, Senior Editor, Bloomreach
Trusted By
Marketing Leaders
“Amelia puts herself in the shoes of her readers.”
“She has great insight into what they're interested in, and asks thoughtful questions to ensure the content she delivers hits the mark. In the nearly two years she was with the organization, Amelia created compelling, engaging content that told the SmartRent story in a way that resonated with its many audiences."
— Amanda Chavez, VP of Corporate Communications, SmartRent
"Amelia absolutely nailed it — bringing clarity, polish, and industry insight to every piece she touched.”
“Amelia was a fantastic partner on our Stabilized Lease Renewals launch, helping with content and copy editing throughout. She was super responsive, easy to work with, and fully engaged throughout the process. I'd happily work with her again and highly recommend her to anyone looking for smart, effective content support."
— Sharon Ayalon, CEO and Co-Founder of UrbanMix
CONTENT THAT EARNS TRUST ✦ STRATEGY THAT DRIVES PIPELINE ✦
CONTENT THAT EARNS TRUST ✦ STRATEGY THAT DRIVES PIPELINE ✦
What happens when your content has a real strategy behind it.
When strategy drives every piece, your buyers already know you before they reach out. Your sales team has something worth sending at every stage of the deal. Your category position sharpens with every piece that publishes, until your name is the one that comes up first.
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Before: You're publishing content whenever you find a spare hour. Most of it goes out the door without a plan or any idea if it's actually helping the business.
After: You have a content roadmap tied to your goals and pipeline, so every piece has a purpose before it's written.
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Before: Your content could belong to any company in the space. It sounds fine, but it doesn't sound like you.
After: Your content reads like it was written by someone who knows your world… because it was. Buyers trust you before they ever get on a call.
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Before: You're producing content, but no one outside your existing customers seems to notice.
After: Your name shows up where your buyers are looking. Now, you're the company with the point of view.
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Before: Your folder of half-written drafts deserves to see the light. But when your content calendar feels too big to create or keep up with, that never happens.
After: Content ships on schedule, without you having to chase or manage it.
Content with a point of view, delivered by someone with one.
I got into proptech by accident. Eight years later, I'm still here. Property is where people live, work, and invest, and the technology making that experience better is worth writing about.
Proptech deals don't close overnight. Buyers spend months researching, comparing, and building conviction. Content is what moves them through that process.
A case study that reframes a conversation, a blog that shows up when they're asking the right question, a LinkedIn post that makes your brand the one with something worth saying. That's what I build, for clients like Agora, ApartmentIQ, and Waltz.
In a market flooded with AI-generated noise, buyers are looking for brands with a real point of view. That's what I help you build: content that earns the transaction, with a voice you can’t outsource to LLMs.