Real proptech experience = content worth reading.

Twelve years in proptech and multifamily means we skip the learning curve and get straight to the good stuff.

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CONTENT THAT CONVERTS ✦ STRATEGY THAT COMPOUNDS ✦ 8 YEARS IN THE INDUSTRY ✦ 30+ BRANDS ✦

Hi, I’m Amelia.

I've spent my career writing for the companies reshaping how people experience property — from early-stage startups to institutional platforms managing $300B+ in assets.

Clients like SmartRent, Grace Hill, and ApartmentIQ have trusted me with their most visible content. The work has driven 100%+ organic traffic growth, reached 20K+ monthly visitors, and earned citations in ChatGPT, Google AI Overviews, and Gemini.

The very best content does something, like create value before the first conversation, or arrive in an inbox right when the recipient is weighing the next big decision.

Most importantly, it has a real point of view in a market overwhelmed by sameness. No one wants to read something that sounds like everything else.

That's what I give you: Content people actually want to read, delivered by someone who already knows your industry.

Work With Me

12

Years of Content Marketing Experience

30+

Proptech and Multifamily Clients

3

AI Platforms Citing My Work

2014: The Early Days

I started my career in content before anyone called it that. (For years, I was included under the “digital marketing” umbrella!) My first job involved blogging, social media, and graphic design for a fashion brand — pretty far from proptech. But it’s where I learned what it takes to build a brand that people are obsessed with. (Like, hiding-packages-from-spouses obsessed.)

2018: Finding the Industry

I walked into my first multifamily proptech job knowing nothing about the industry. I left that job with an unexpected love for the industry. Multifamily teams provide much-needed housing. Proptech makes that experience better. The fact that this work directly impacts how people live stuck with me.

2024: Going Solo

In 2023, an unexpected layoff took me down a path I never expected: entrepreneurship. Going independent means focusing entirely on the clients and work I do best. I get to fill my days with projects that excite and challenge me.

2026: Refining My Services

The proptech and multifamily space moves fast, with new technology, new tools, and new ways buyers make decisions. I stay close to all of it so the work I do stays sharp and relevant.

“Amelia brings a strong grasp of the real estate industry and can translate complex subjects into compelling content.”

“Amelia has consistently proven to be a dependable and insightful partner. She brings a strong grasp of the real estate industry and has a clear ability to translate complex subject matter into compelling, easy-to-understand content.”
— Danielle Kelly VanHest, Former Senior Content and Communications Lead, Agora
“If our team had the budget and headcount, we would’ve instantly hired Amelia full-time already.”

"She quickly learned the brand voice and how our products work. She's written both information-dense pieces and fun tongue-in-cheek content and has demonstrated an innate ability to write with the right tone for each assignment.
– Michael Lee, Senior Editor, Bloomreach
"Amelia puts herself in the shoes of her readers."

“She has great insight into what they're interested in, and asks thoughtful questions to ensure the content she delivers hits the mark. As a result, she created compelling, engaging content that told the SmartRent story in a way that resonated with its many audiences."
— Amanda Chavez, VP of Corporate Communications, SmartRent
"Amelia absolutely nailed it — bringing clarity, polish, and industry insight to every piece she touched.”

“Amelia was a fantastic partner on our Stabilized Lease Renewals launch, helping with content and copy editing throughout. She was super responsive, easy to work with, and fully engaged throughout the process."
— Sharon Ayalon, CEO and Co-Founder of UrbanMix
“She has a deep understanding of our customers’ brand voice and style.”

“Amelia is a pleasure to work with and has been a huge help with content for my accounts. She’s creative, reliable, and professional, with a deep understanding of our customers’ brand voice and style.”
— Y’vonne Antoine, Senior Account Manager, Freret Napoleon