CONTENT STRATEGY & WRITINGProptech content that works as hard as you do.
For proptech and multifamily companies that want content with a strategy and a point of view.
YOUR BUYERS ARE GOOGLING YOUR COMPETITORS RIGHT NOW ✦ LET'S CHANGE THAT ✦
YOUR BUYERS ARE GOOGLING YOUR COMPETITORS RIGHT NOW ✦ LET'S CHANGE THAT ✦
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You're showing up consistently… but is anyone paying attention?
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You don’t need another item on your to-do list. The right partner makes your job easier, not harder.
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You’re not sure what your brand’s voice is or how to build it. Buyers notice a brand lacking a strong point of view.
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If you had a nickel for every blog idea that never got published, you could fund your first retainer in coins.
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If your sales team isn't using what you've got, the content isn't the asset it should be.
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The onboarding tax is hands-down one of the biggest hidden costs of working with someone outside your vertical.
Can you relate?
the workTogether, we build what works.
Content that's built for your market, tied to your goals, and has a real point of view.
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A clear plan tied to your goals, your buyers, and your pipeline. Whether you come with a strategy or need to build one, we start here.
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For companies that want their content to sound like them, not every other proptech brand.
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Blog posts, whitepapers, and e-books that earn trust with buyers.
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The kind of customer stories that your lead forwards to their boss.
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Messaging that keeps deals warm and buyers moving through the funnel.
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Show up where your audience is scrolling and starting conversations.
How We Work Together
Two ways to engage, depending on what you need.
ongoing partnership – most popularThe Embedded Content Partner
For proptech and multifamily companies that need consistent, strategic content without the overhead of a full-time hire. I own the strategy, the calendar, and the output. You get expert content, right on time. Each retainer requires a minimum 3-month partnership.
project-basedCase Studies, Copy & More
Hand off the case study you’ve put off forever. Get an outside perspective on your posts. Repurpose your best blogs into an e-book your sales team actually wants to use.
Retainer Packages
For proptech and multifamily companies that need consistent, strategic content without the overhead of a full-time hire. I own the strategy, the calendar, and the output. You get expert content, right on time.
All retainers begin with a one-time Strategy & Onboarding fee of $1,500, billed before the retainer starts. This covers your content audit, discovery calls, and 3-month editorial roadmap — the foundation everything else is built on. The retainer begins in month two.
Content Foundation — $2,000
Includes an editorial plan for each quarter, 2 long-form blogs per month, and a quarterly check-in to review and plan ahead.
Growth Suite — $4,000
For companies ready to scale. Includes a quarterly editorial roadmap, 3 long-form blogs per month, 1 case study or whitepaper per quarter, and a monthly strategy call covering content performance, upcoming topics, and editorial direction.
Authority Accelerator — $6,000
For companies that want a fully embedded content partner. Includes everything in Growth Suite, plus 1 additional long-form blog per month, 8 LinkedIn posts per month, and a quarterly messaging review to keep positioning sharp as the market evolves.
Not sure which package is right for you? Let’s talk.
ADD-ONExecutive LinkedIn Ghostwriting
Personal LinkedIn presence for founders and marketing leaders, written in their voice. Available as a monthly add-on to any retainer tier.
4 posts/mo — $600
8 posts/mo — $1,100
12 posts/mo — $1,600
Note: Executive ghostwriting requires at least one meeting per month.
Project-Based Work
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Turn a client win into your most persuasive sales asset.
From $1,200
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Give your buyers something worth sharing.
From $1,500
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Defines how your brand sounds across every channel.
From $2,500
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Diagnoses whether your positioning is landing with buyers.
From $1,500
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A series of at least three emails — for sales outreach, nurture campaigns, or onboarding — each one building on the last.
$800
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Words written for ears, not eyes. Take your best performing content and turn it into a short-form video or a longer explainer.
$400 each
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One well-researched, expertly written piece built to earn trust and rank.
From $1,000
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Reviews existing content and maps what to build next.
$2,500
THE CONTENT YOUR COMPETITORS WISH THEY'D PUBLISHED FIRST ✦ LET'S KEEP IT THAT WAY ✦
THE CONTENT YOUR COMPETITORS WISH THEY'D PUBLISHED FIRST ✦ LET'S KEEP IT THAT WAY ✦
What You Get
Strategy First
Whether you come with a detailed brief or a blank page, we start the same way: by making sure every piece has a clear purpose before anything gets written.
First Drafts Worth Reading
Every draft is written for your specific buyers, in your voice. Revisions are minimal because the groundwork is done right the first time.
A Partner, Not a Vendor
I keep tabs on your content program the way you do. I notice what's working, flag what isn't, and think ahead so you don't have to.
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![Headshot of Michael Lee]()
“If our team had the budget and headcount, we would’ve instantly hired Amelia full-time already.”
"She quickly learned the brand voice and how our products work. She's written both information-dense pieces and fun tongue-in-cheek content and has demonstrated an innate ability to write with the right tone for each assignment.”
— Michael Lee, Senior Editor, Bloomreach
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![Headshot of Amanda Chavez]()
"Amelia puts herself in the shoes of her readers."
“She has great insight into what they're interested in, and asks thoughtful questions to ensure the content she delivers hits the mark. As a result, she created compelling, engaging content that told the SmartRent story in a way that resonated with its many audiences."
— Amanda Chavez, VP of Corporate Communications, SmartRent
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![Headshot of Sharon Ayalon]()
"Amelia absolutely nailed it — bringing clarity, polish, and industry insight to every piece she touched.”
“Amelia was a fantastic partner on our Stabilized Lease Renewals launch, helping with content and copy editing throughout. She was super responsive, easy to work with, and fully engaged throughout the process."
— Sharon Ayalon, CEO and Co-Founder of UrbanMix
Questions? I’ve got answers.
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Primarily proptech and multifamily real estate. I take select B2B SaaS projects where there's a strong fit, but proptech is where I do my best work and where most of my clients come from.
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Typically within one to two weeks of a signed agreement. For project work, turnaround depends on scope but I'll always give you a clear timeline upfront.
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Not necessarily. I can work from a brief, build one with you, or start with a strategy conversation if you're not sure what you need yet.
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The short answer: no ramp-up. A generalist needs months to understand proptech and multifamily. I know who your buyers are, what the competition looks like, and what kind of content really makes an impact in this space, so we can get to work immediately.
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I like to use AI to create outlines, tighten sections, conduct research, and personalize content. However, I never depend solely on it to handle the main tasks, and every piece is written and edited with real judgment and industry expertise.
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Project-based work is a great fit. Many of my retainer clients start with a single case study or blog post, since it's a low-commitment way to see how we work together. Contact me and let’s discuss!
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Absolutely. I'm comfortable stepping into existing teams, taking the lead where it's needed and filling gaps where it's not.
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You’ll share feedback, and I’ll review everything, ask any clarifying questions, and then complete the revisions.
Retainer work includes two rounds of revisions per piece.
Project work includes one round, with additional revisions available at an hourly rate.
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Q: How long before I start seeing results from content?
Content is a long-term investment. Here's what to expect:
Immediately:
A clear strategy and editorial roadmap
A consistent publishing cadence
Content your sales team can use in active deals
Within a few months:
Early keyword impressions in Google Search Console
Initial rankings forming — a signal the work is indexing
At 6-12 months:
Page one rankings for targeted keywords
Meaningful organic traffic and compounding results
Ready to get started?Your buyers are forming opinions right now. Let's make sure they're forming them about you.
Book a 30-minute discovery call. We'll talk through where your content is, where you want it to go, and whether we're the right fit.