Content strategy and copywriting for proptech brands

Proptech is complex. Explaining it shouldn’t be.

I turn technical ideas into clear messaging.

Buyers get it. Your business grows. Win win.

Let's do it

  • 11 Years in Content Strategy

    I’ve spent 10+ years writing high-performing copy for B2B tech and real estate brands. Now it’s your turn.

  • Trusted by 30+ Companies

    From lean startups to enterprise-level proptech platforms, great copy changes everything.

  • Funnel-Driven, Not Fluffy

    Marketing and sales content that provides clarity, not corporate Mad Libs.

Maybe this sounds a little too familiar…

“Content keeps falling to the bottom of my list.”

There’s always something more urgent. So it never gets done correctly, if at all.

“I know we need better marketing, but I don’t know where to start.”

Strategy, voice, funnels, SEO… it all feels like a black box.

“Our CEO keeps trying to write the blog.”

It’s not their zone of genius and it shows.

“We can build the product. We just can’t explain it.”

You know the product inside out, but struggle to explain it in a way that others understand.

I’ve heard it all–and fixed it

Let's talk content

“Amelia is creative and reliable, with a deep understanding of our customers’ brand voice and style.”

— Y’vonne Antoine
Account Manager, Freret Napoleon

Tier 1 — The Content Foundation

Who it’s for:
Teams who want reliable, high-quality content without overcommitting. Perfect for brands getting started or rebuilding momentum.

Includes:

  • 2 long-form blogs/month or 1 long + 2 shorts

  • Light topic ideation

  • SEO basics (headline, meta, structure)

Investment: From $1,500/month

Service packages

Tier 2 — The Growth Suite

Who it’s for:
Brands ready to expand beyond blogging and show up consistently across email, LinkedIn, and long-form assets.

Includes:

  • 2 long-form blogs/month

  • 4 LinkedIn posts/month

  • 1 email/month (newsletter or nurture)

  • 1 long-form asset every other month (case study, guide, short ebook, whitepaper)

Investment: From $3,000/month

Tier 3 — The Authority Accelerator

Who it’s for:
Teams who want a full-scale content partner, who can shape thought leadership, build momentum, and keep every channel aligned.

Includes:

  • 4 long-form blogs/month

  • 6–8 LinkedIn posts/month

  • 2 emails/month

  • 2 short-form video scripts/month

  • 1 long-form asset/month (case study, guide, short ebook, whitepaper)

  • Quarterly content audit + strategy review

  • Light content repurposing (webinar → article, interview → posts/scripts)

Investment: From $6,000/month

A la carte services

  • 30–60 seconds (up to 90 seconds max)

    From $400/script

  • Turn one asset into:

    • 1 blog

    • 1 LinkedIn post

    • 1 email

    From $1,200

  • From $1,200

  • From $1,500

  • Includes:

    • Messaging audit

    • Audience + positioning summary

    • Voice + tone guidelines

    • Messaging pillars

    • Do/Don’t examples

    • Sample copy

    • Mini editorial guidance

    From $2,500

  • A detailed assessment of what’s working, what’s not, and exactly how to refine your messaging for consistency and clarity.

    From $750

  • $100/post
    4 posts = $400
    8 posts = $800

  • 3-5 emails

    From $800

Book

Your content marketing strategy deserves better than “we’ll get to it eventually”

Let's do this!

“Amelia was a fantastic partner during our feature launch. She absolutely nailed it, bringing clarity and industry insight to every piece she touched.”

— Sharon Yavo Ayalon
CEO and Co-Founder, UrbanMix

This is what getting it done looks like

Strategic, not generic.

I don't do filler. Every piece is built around your funnel, your audience, and what you're actually trying to achieve.

I get your product fast.

10+ years in proptech and real estate content means I hit the ground running. You won't have to explain your world to me.

A streamlined process that delivers.

Clear timelines, clean handoffs, no chasing. You get great content out the door without adding to your plate.

Stop overthinking and start publishing.

contact me

Hi! I’m Amelia

I've spent 11 years helping tech brands find their voice, with the last several focused on multifamily, property technology (proptech), and real estate.

I know this space. I know what your buyers care about, how they make decisions, and what makes them tune out.

So when you're too close to your own product to explain it clearly, or too busy to get content out the door at all, that's exactly where I come in.

It fuels faster decisions.

Content that answers investor and operator questions upfront shortens the sales cycle.

Why invest in content marketing?

It builds authority.

Strategic content positions you as the go-to solution. When your prospects are ready, your name’s already top of mind.

It shows your value in action.

Case studies and success stories spotlight what your tech actually delivers, not just what you say it does.

“Amelia puts herself in the shoes of her audience, has great insight into what they’re interested in, and asks thoughtful questions to ensure her content hits the mark."

— Amanda Chavez
VP, Corporate Communications, SmartRent

Get in Touch

Let’s chat about your marketing goals and how the right content can make a difference.

Schedule a Meeting